[digg=http://digg.com/movies/Mobile_film_distribution]Take 1 zillion movies with very few commercial outlets for distribution and 1 zillion mobile phone handsets with very little use for feature length films, due to the tiny screens, limited battery life and attention spans of the average user… and what do you get?
Yes… a problem solved.
Robert Redford may have his mugshot stamped all across the BBC news website today regarding the mobile phone industries position on film distribution, but the underlying theme is.. technology, features and how to utilise them effectively for the audience they serve.
Any enthusiastic/loyal/mesmerised/hypnotised/ADHD sufferer of YouTube knows the problem with videos that drag, on, way, too, long… and that edited shorts deliver a far bigger punch to the average mainstream user, than a directorial 90mins+ of (albeit stunning) production. Lets face it, if we’re mobile and wanting to watch something, don’t shove Spider ‘fecking’ man 3 on my N95, how about a bunch of really cool thought provoking shorts that aren’t going to take longer than a train journey and drain my phone battery down to a dribble!
Maybe this is where the ’short’ could come into its own?
iTunes + selected shorts + mobiles = outlet.
Its hardly rocket science is it?
Read the inspiring story here:
http://news.bbc.co.uk/1/hi/technology/7230906.stm




