[digg=http://digg.com/movies/It_isn_t_easy_being_green_3]Afternoon finger lickers! The following is, without a shadow of a doubt, gross conjecture offered without any solid research or factual foundation, but when did that ever stop me…
I always felt kinda smug about the whole environmental issue. Growing up I always figured that Britain was a far greener nation than the United States. What with the media who-ha over Kyoto and everything. So in my dealings with Americans, my wife being a notable example, I was always suitably pompous in the “it isn’t easy being green” debate. Yes, that’s right, our local town council collects glass, paper, plastic, garden and food waste separately and no, we’re not all driving huge petrol guzzling vehicles that could be used to invade Iraq. But, as I’ve grown older and more socially aware the realisation that I don’t really do anything personally to reduce my environmental impact hit home and I began to think more about green issues in relation to filmmaking. From the miles of celluloid consumed every year to the electricity used in powering countless square feet of studio and post production space, the impact must be colossal.
Recently, after a couple of weeks of reading Hank Green’s ecogeek.org blog, I began to think about the environmental impact of not just Hollywood, who were evil to start with in my book, but also indie filmmakers. Are indie filmmakers intrinsically greener than Hollywood? Is it not just a matter of economic circumstance that forces us to consume less? I believe that we should be continually mindful of environmental issues in our filmmaking rather than resting on our laurels because we’re not as bad as the very bad man on the west coast of north America! Being virtuous only in comparison to the worse offender is nothing to be proud of in my opinion. I instantly thought of the efforts of Robert Redford and the Sundance Institute to encourage us all to be greener. However, I do not believe that having Lexus sponsor the “Lexus Hybrid Living Lounge” at this years festival is the way forward in the fight to reduce global warming… Lexus for god sake! It is however the way forward in advertising really huge unnecessary vehicles.
It seems to me, that if we want to encourage true green credentials for Indies then what is really important here is the epistemological and ideological imperatives behind the two groups. These are of course hugely diverse in the indie world. While Hollywood is contained both physically and demographically Indie filmmakers are undoubtably heterogeneous in nature. This is not just middle-class white america we’re dealing with. This is a gigantic spectrum of artists working all over the globe. However, in comparison to “the industry” the ideology marking the foundations of indie film is still in its relative infancy. So, I believe that while epistemologically Indie filmmakers are naturally disparate it is at the heart of their shared ideology that we need to inject environmental sound underpinnings.
This realisation in turn got me to thinking about the indie dream. Digital self-production and digital self-distribution. We have an extremely viable and successful model for self-production using digital platforms, however, what the environmental impact of this model is, I have no idea. I would hazard an uneducated guess that given the economically frugal nature of our productions means our footprint must be massively smaller than the beached whale that is Hollywood. However, as I said earlier this ‘only in comparison to’ thinking is flawed. What we need to do is inject green values into the progress of the indie take-over. With the likes of From Here to Awesome making the dream of self-distribution an ever growing reality the indies will undoubtably garner far more control over the market. Should this model grow as I know Lance, Arin and M dot Strange are keen for it to do I believe that the market can be truly flattened creating an almost seamless connection between filmmaker and viewer. It is with this “indie take-over” that could come the collapse of Hollywood and the democratization of the art form. With indie filling the Hollywood void it should therefore have progressively green values and it this I want to encourage.
I believe it is more important to encourage the indies, who I am certain will ultimately replace or grow to be a serious threat to Hollywood to undertake green practices than to attempt to retroactively impose these values on an industry that evidently doesn’t care. If we can introduce these imperatives at this relatively early stage we have a fighting chance of educating the world through one the most powerful entertainment mediums on the planet and reducing the impact of an industry that is no doubt a huge contributor to global warming. What are these imperatives and practices I don’t know. But I’m going to find out. Anyone with more knowledge of these issues please get in contact and maybe I can get Hank Green to write a guest Finger Lickin’ blog to highlight some of the most important issues.
I need to go away and get facts and figures to back up my assertions so for now… watch this space….
K
