[digg=http://www.digg.com/movies/Sundance_Deals_and_Distribution]Spout.com blogger, Karina Longworth, who’s currently at Sundance 2008 has written an interesting piece about the lack of deals being made so far at this year’s festival. Karina, speculates about a number of reasons for the relatively low number of distribution deals. Firstly, she references the mainstream press who are apparently suggesting that the buyers haven’t found that magic they have in previous years. Which is of course suitably vague and journalist speak for “we haven’t got a damn clue”.
Next, she discusses a comment by Sony’s Tom Bernard where he states that, we, the bloggers are to blame for taking the mystique out of the film buying and distribution process. According to Bernard the immediacy of blogging means that the press coverage of a film is happening too quickly and therefore they lose control of the media machine.
Finally, Karina suggests that possible the solution could be as simple as the fiftieth anniversary of Sundance has a pretty weak offering of dramatic feature-length flicks. Whether this is the case, is not for me to judge, I haven’t seen any of the films in question. Maybe next year, with a shiny Finger Lickin’ press pass around my neck. But, what these sluggish sales do make me wonder about is the value of a festival like Sundance to the filmmaker. Sure, it gets you some first rate press and sure it gets a very select audience into a cinema for 120minutes to watch your film. But where’s the real benefit? Where’s that golden ticket, the distribution deal that everyone is looking for? Has the time come where festivals like Sundance aren’t delivering the goods? It’s all well and good being able to put “Official Selection Sundance Film Festival” at the opening of your trailer but if only those three hundred ticket holders attending the festival get to see the film… where’s the real benefit to you, the filmmaker?
Distribution is key. The more I learn about alternative, exciting and innovative methods of getting your film seen and turning those views into earnings the more I believe that while there’s a place for the festival route, you need to think bigger.
Read Karina’s blog post here.
